Monday, January 26, 2015

Barbara Corcoran: Here's How To Reinvent Yourself

Here is a great article by Barbara Corcoran on how to reinvent yourself. You can find the original article here.


barbara corcoran blog shark tankThe start of the New Year is a great time for a fresh start. But change is tough.

When I sold my real estate business, which I had built for 30 years, I was unprepared for the personal challenges I’d need to overcome. Reinventing myself in a new career was so much harder than I expected. If you've been dreaming about totally changing your career, here are a few things that will help you along the way.

1. There’s no such thing as a total reinvention.

The best you can do is “repackage” yourself!

When I sold my real estate business, I needed to figure out who I wanted to be in my next chapter, so I sat down and wrote a list of every job I ever held and what I liked and disliked about each.

There were 23 different jobs on my list and to my surprise, I found I liked the same two things--I love an audience and I’m really good at marketing! So my list of potential new careers that could build on my strengths was a short one. I decided I was either going to start a PR company or an advertising firm or I was going to make myself a talent on TV. I took a shot at TV because I knew it would give me my biggest audience and I would have the chance to market myself instead of a whiny client. You’ll have a much greater chance at success and happiness in your new career if you know what you like and what you’re really good at and if you can manage do a lot more of it. Remember, you can repackage yourself but you can’t change your wiring.

2. Expect to be lonely. 

When I sold my business, a major piece of my identity went with it. I missed my 1,000 adoring brokers and my management team that had become my family. I was no longer part of a work community— of course I missed the parties and good times, but I even missed the endless stream of emails that used to be the bane of my existence. In my search for connecting with a new community of people, I plugged into the social media world and found that Twitter and Facebook made me friends with a whole range of new people and they became my stand-in community. I built myself a circle of support.

barbara corcoran marketing shark tank3. You have to reinvent yourself in stages.

Successful reinvention can’t happen overnight. So instead of trying to reach my end goal as a business expert on TV, I built my new persona in small steps. I started as an occasional on-air guest on local TV, then got paid as a real estate contributor on morning talk shows, and finally landed as a Shark/Investor on ABC as a business expert. Landing your first gig in your new space will serve as confirmation that you’re on the right track and will increase your confidence so you’re able to reach your end goal.

4. There’s no such thing as part-time. 

Even if you’re a pro at the top of your game in your industry, once you switch to a different field you’re starting from scratch. Building a successful new you takes the same long hours as your first career and you’ll still have to give it 150% of your time. At first, I thought I could give half my energy to reinventing myself and the other half to having fun, but it didn't work out that way. I had to work just as hard at building my second career as I had my first and this time I didn't have the advantage of youth.

Change is tough and you can always come up with 100 reasons not to do something or quit in the process, but reaching a goal that you bravely fought and won, is invigorating and a worthy reason for doing it.

Thursday, January 1, 2015

Flashback: Mango Mango Mango

mango shark tankBy: Michael Barbera
Strategy Consultant
@mbarberausa

The ladies of Mango Mango Mango entered the tank with a well-rehearsed pitch (full of dancing and synchronized jingles) and more importantly, a tasty product. All five Sharks loved the taste of the mango preserves - a sure bet that once tasted, a consumer will make a purchase. However, the only problem the product seemed to solve was a satisfaction of the taste bud. 

One of the key reasons for any company to be denied private equity funding is the lack of solving a problem in the consumer’s life. Yet although it's not a requirement, Mango’s handicap doesn't improve with their industry, as the food service industry is notorious for offering extremely low profit margins. And as any avid Shark Tank watcher can tell you, the higher the profit margins, the higher chance of getting an investment. But even though there were two serious handicaps at this point, all Sharks were still in and the business had a chance of receiving capital. Why? Because the product was that good!

The final remaining variable that could help secure an angel was the cash flow of the business. Mango’s COGS (cost of goods sold) were quite high, at nearly $3.00 per jar. With a sale price of $6.00, this leaves Mango with a 50% profit margin before operating expenses and distribution. The motivated ladies of Mango were not receptive to third-party manufacturing and distribution, which would eventually lead to less production, less sales, and exhaustion. This naturally caused Kevin O’Leary to utter his infamous words, “you made a hobby”, which is true for all businesses that don't generate profit. make any money.

In the end, Mango Mango Mango didn't receive any offers from the Sharks, which was ultimately for the best. They are better off using their own capital for growth, rather than seeking equity-based capital in the food service industry.

Tuesday, December 16, 2014

Kevin O'Leary: New Year's Resolutions

With the New Year just around the corner, many of us are already wondering what 2015 has in store for us. While it is certainly important to come up with your own New Year's Resolutions, Mr. Wonderful has been gracious enough to share (on LinkedIn) some of his advice for gaining more financial freedom in the upcoming year. Enjoy!

kevin o'leary new year
The New Year is almost here and you know what that means. A brand new set of financial challenges. In this economy, those challenges can seem bewildering. Thankfully, I can help you navigate those perilous waters so that you and your family hold on to as much as possible of that most precious of commodities: Money! Here are three New Year’s resolutions that will move you and your family further along the path to financial freedom.

1. Summarize All Your Spending

You already know how important it is to set aside some of your income - even if you start small - to invest and put to work towards building your wealth. But it's also easy to get tempted to spend more than you should. That's why you need discipline - and a great way to build discipline it is to prepare a monthly summary of all of your spending.

I’m not talking about your monthly bank statement (though you should pay attention to that, too). I want you to track all your spending so that you can better evaluate your decisions about your cash. Plenty of tools can help you, from a pen and paper to spreadsheets or smartphone apps.

Once you start seeing these lists of where your precious money is going, you'll be amazed at how quickly you start thinking twice before spending what you should be investing.

2. Get More Yield from Your Assets

My mother taught me about the importance of limiting risk when it comes to money. One of the ways I do that is by prioritizing reliable, income-producing investments - the kind that pay regular dividends, interest or distributions. (Your financial adviser can tell you more about the pros and cons).

One of the great things about this strategy is that you don't need to worry as much about day-to-day stock price movements. But the best part is the feeling of knowing that your investments are regularly generating cash.

3. Make Sure Your Kids Know How to Manage Their Money

There's nothing like family to help motivate people when it comes to being smart with money. It makes sense - you're more driven to save and invest when you know that your savings will help your kids and grandkids – not just yourself. And you'll be more careful about big risks when you know that a bad decision can affect your family.

So, just as my mother taught me about money when I was young, I have done the same for my kids.

If you haven't done the same yet, get started this year. It's easier than you think - start by talking about money in general, so it's not a taboo subject. Have some conversations about the importance of saving over the long term. We all feel a responsibility to our families and there’s no reason that shouldn't include financial literacy.

Get Started

These three New Year’s resolutions are simple, but powerful. If you follow them, you’ll be surprised at how much you save for yourself and your family. They’re also easy to follow, so you have no excuse not to take these steps. You’ll thank me later.

[None of this content should be construed as investment advice, especially as they relate to any financial products I may represent. Investors should speak with their financial advisers for any investment advice and to discuss the risks of investing to any financial product. This represents my personal opinions and should be enjoyed as such.]

Tuesday, December 9, 2014

@ Biaggi

Stephen Hersh entered the Shark Tank with foldable luggage asking for $500,000 for a 30% stake in his company. Having already invested $3.5 million into the business, and already showing revenue of $2.5 million in two years, he is ready for a Shark to jump in and help grow his business.

Biaggi luggage folds up for easy storage taking much less space than conventional luggage. But is that enough of a differentiator in the market place? Mark, Robert and Kevin did not think so, and were out almost immediately. As Stephen graciously acknowledged each of the three Sharks for their time, it seemed pretty likely that the remaining Sharks would feel the same way.

Daymond surprised us by making an offer to offer the $500,000 for 33% of the company. He had just done a luggage deal with HSN and felt this would be a great add on. Stephen thanked him for his offer and cast his eyes at Lori to see if she was willing to bite. That’s when the tension began.

Daymond wanted to force Stephen’s hand and have him make a decision on the spot. Well, actually he said he could have 20 seconds to think about it. Lori started talking about the product and how it solved a problem. She was calm, cool, and collected as usual, and totally unmoved and uninfluenced by Daymond’s 20 second time limit.
biaggi luggage shark tank
Daymond gave Stephen the 5 second warning, and then, rather than asking Stephen for a decision, asked Lori if she was going to be making an offer. This was certainly a weak moment for Daymond. Lori said she would make an offer, and proceeded to offer Stephen the same package as Daymond did, saying they would be live on QVC within 4 months.

What does Stephen do? He calls a friend. We all get to listen in on the call where his partner tells him to “gauge which one of them will be most interested but beyond HSN and QVC”. Interesting advice as it speaks to a long term strategy rather than just a short tactical approach to selling the product.

lori greiner biaggi shark tank
Coming back to the Shark Tank, Kevin reviews the offers calling this a beauty contest (no comment). But before Stephen gets to speak, Daymond says he needs to know which marketing strategy Stephen thinks is his best next step: getting the product into stores or having a demonstrable sales strategy. Stephen of course says “demonstrable” (isn't that what they were both talking about?) and surprisingly, Daymond backs out saying that Lori is the better Shark for Stephen to partner with. Lori is shocked and her expression says it all!

With no decision left to make, Stephen takes Lori’s offer without even asking about plans beyond an initial QVC run. In the end, a conversation with Stephen’s business partner caused him to lose Daymond as a possible business partner. And Daymond may have been too sheepish in saying that Lori was the better Shark. It almost seemed as though Daymond had second thoughts about how his expertise could help Biaggi. But only time will tell us what Lori ultimately brings to the table other than an initial run on QVC.

Did you see Lori’s face?! That’s what happens when one Shark compliments another Shark! Be careful Lori, he may be setting you up for something down the road. After all, he is a Shark too!

Saturday, December 6, 2014

@ Off The Cob

shark tank off the cob chips
Cameron Sheldrake is from Ithaca, New York. He is a hard working, clean-cut American farmer growing sweet corn, and trying to figure out what to do with the surplus. As he enters the tank, we are already rooting for him to get a deal with the Sharks. Cameron works on his family farm which his family has owned and operated since the 1960’s, and is seeking a $100,000 investment for a 15% stake in his company.

Off The Cob uses the excess sweet corn and produces organically grown, gluten-free, low- sodium tortilla chips. All of the Sharks agree that the product tastes great, and Cameron gets accolades for having a great company name and great product packaging. Furthermore, Cameron is already in 45 stores including Whole Foods and Wegmans after only 13 months of doing business, and is planning on being in 400 stores in 2014. This man is an entrepreneur with passion, businessmanship, and one strong American dream.


There’s just one small problem. Although regular tortilla chips are made with grain corn which Cameron calls animal feed, it is much less expensive than sweet corn. How much more, you ask? Sweet corn is 20 times more expensive than grain corn (maybe that’s why everyone else is using grain corn). So a bag of Off The Cob tortilla chips will cost you $3.49 instead of $0.99 for the same amount of traditional tortilla chips. That’s a pretty serious difference!

Nonetheless, the forecast is still pretty incredible. Cameron plans on amassing a little over $1 million in revenue in the next fiscal year. If that works out, and his estimation of a 15% net profit is correct, he will walk away with $165,000 at the end of next year.

Unfortunately for Cameron, the Sharks do not see a way to scale the business in a way that would make it interesting to them. Fortunately for Cameron though, this gives him the opportunity to be a self-made man and wake up every morning knowing that he made it on his own. So while it is disappointing to see Cameron walking away without a deal, it is gratifying to know that he seems to have found a niche in the health food market and is on the road to success.

Good luck Cameron!

Friday, November 28, 2014

@ Kitchen Safe - Controlling Bad Habits

Ryan and David, owners of Kitchen Safe, approached the Sharks requesting $100,000 for a 5% stake in their company. David came across like a used car salesman yelling the words KITCHEN SAFE over and over. One would have expected the Sharks to be annoyed, but interestingly enough they found it humorous. We couldn't be sure if they were laughing at or with David and Ryan but based on the offers made it certainly appears like the Sharks enjoyed the commercial approach to selling this bizarre product.

The Kitchen Safe is a plastic container with a lid that locks on to the container with a timed mechanism that does not allow the lid to be opened until the countdown timer reaches zero. Its intended use is for people to lock away their junk food so that they are not able to yield to their temptation to snack on the junk food at will. Instead, they will be frustrated by not being able to open the container where they themselves stored the junk food and set the timer at a point during the day when their temptations were not as strong.

David tells us that the Kitchen Safe functions as what psychologists term a commitment device. His claim is that this is a scientifically proven method to fight temptation. The idea is that you create a larger obstacle to the temptation in order to increase the cost of yielding to the temptation. As there are no overrides that would allow the device to be opened the only way to bypass the commitment device is to break it. And the cost for doing so is a whopping $49.00 which is the retail price for the container.

But, therein lies the dilemma. On the one hand, all of the sharks agreed that the device (which according to Kevin O’Leary is a piece of crap) is way overpriced at $49.00. Of course it is when you are looking at it as a kitchen container. However, if the price were significantly reduced, then the question would be whether it would still function well as a commitment device.


[TV Note: After calling the item a piece of crap, David is brought to tears and tells of his own prior challenges of trying to resist junk food and being overweight. A chord is struck and David is brought to tears soliciting Kevin to profer: “Don’t start crying, be a man”. David is on a roll and tells Kevin off after which Lori chimes in and tells Kevin to shut up. Great TV!]

So, what about the financials? In the 11 months since the product has been available on line, they have sold 300,000 units. The cost to manufacture these containers is $14.50 and as mentioned the retail cost is $49.00. If those numbers are accurate that would mean that Kitchen Safe has had a gross profit of over $10 million. One has to assume that these entrepreneurs were not on the show to ask for money. They wanted a Shark (or Sharks) to join their team and propel them to the next level.

Several offers were placed on the table, and Mark Cuban was never even able to make his own offer before Daymond John forced everyone's hand and asked for a decision to be made. At that point two offers were available: The first was from Daymond who offered $100,000 for a 20% stake in the company. The second was a joint offer from Lori and Nick Woodman (the Guest-Shark) for the same $1000,000 for a 20% stake. There were two differences though in the offers being made. David and Ryan already had a deal with HSN to sell their products. But Lori and Nick's offer came with the contingency that the deal with HSN needed to be dropped and that a deal with QVC would be put in its place. This did not sit well with David and Ryan as they appear to be men of integrity.

But, business is business, and what the men really wanted was to partner with a Shark. And given the choice of partnering with one Shark (Daymond) vs two Sharks (Lori and Nick), the choice was easy. Goodbye HSN and hello QVC!

Congratulations to Ryan and David on a job well done. There is no doubt that thousands of people in middle America will be purchasing this 'piece of crap', and even Mr. Wonderful would be willing to sell this 'piece of crap' to make money.

Wednesday, November 26, 2014

Let's Thank Women Inventors

As we approach Thanksgiving, many of us find ourselves thinking about all we have to be thankful about. Whether it be your family, your community, your job, or your talents, there is no one out there who can say they have not been blessed with one thing or another. This year, in addition to everything else we say "thank you" for, we'd like to acknowledge and thank all the inventors out there who make it their job to create products that not only serve to benefit their bank accounts, but serve to better the world. In particular, let's highlight some of the brilliant American women inventors of the past who have played integral roles in bettering our daily lives.

We can't forget that in the past, American women inventors faced challenges their male counterparts didn't, as American women couldn't get patents in their own name for years among other proverbial hurdles throughout history. Here are some of the many amazing women who defied stereotypes and created some of the coolest inventions the world has seen:

shark tank women inventorsHedy Lamarr

Mainly remembered as a silver screen beauty who captivated movie-goers around the globe, the Austrian actress was also a wireless communications pioneer! Lamarr and co-inventor George Anthiel created a “secret communications system” used by Allied forces during the Second World War. The system “manipulated radio frequencies at irregular intervals between transmission and reception” to create codes the enemy couldn't figure out. Talk about being more than a pretty face!

shark tank women inventors


Mary Anderson

Did you know windshield wipers were invented by a woman? Mary Anderson’s invention design won her a patent in 1903, and became a vehicle standard in 1916. Nifty, huh?


shark tank women inventors
Dr. Temple Grandin

A famous teacher and speaker the world over, Dr. Grandin never let autism stand in her way. Not only did she have a Ph.D. in animal science, she also created a more efficient system for slaughtering cows. Her restraint system kept the animals calm and prevented injury, and is used by nearly half of ranchers in the United States.

shark tank women inventors
Ruth Handler

The inventor of one of the most famous toys in existence, the Barbie Doll, Handler named the iconic toy after her daughter Barbara. She is also the co-founder of Mattel, which remains a top American toy company.




shark tank women inventorsMargaret E. Knight

While working in a Massachusetts paper bag plant following the American Civil War, Knight devised an invention design that created flat-bottomed bags. Paper bags were not flat-bottomed at the time, and Knight’s rotary engine machine automatically folded and glued bags in the flat-bottomed fashion still used today.





shark tank women inventors
Patsy Sherman

One of the few female research chemists hired by the 3M Company in 1952, a 1953 “lab mishap” resulted in Sherman’s stain repellent liquid. Now known as Scotchguard Stain Repellent, the fluoro-chemical repelled oil and water without changing the look of a particular product, such as tennis shoes.


Pretty amazing, huh?