@ Ms. Blondie (Blondie's Cookies)

First of all, congratulations on being the first victim of this blog, which is purely intended to teach others to learn from mistakes that people such as yourself has made on Shark Tank. Please do not take offense on this critique, but rather take it as constructive criticism, and be happy that you are being made an example of.
And as a matter of fact, this blog will not only discuss the negatives of the presentation on the Tank, but will evaluate your overall performance and bring out the pros and the cons. Let us begin with the Pros.

Your cookies looked amazing. You brought to the show your five top-selling cookies, which was a great move. Here's why: When people watch this show, so many of them become interested in what the contestants are selling, that they will make purchases, follow them on twitter, go on their website, etc. So imagine if 1,000 viewers (in reality probably a whole lot more) decided to try out your cookies after seeing them on TV. They will almost definitely try out the ones you presented, as those are the ones you claimed to be best. But since they are the best ones, they will almost definitely like them and want to taste all your others, becoming addicted to your cookies and loyal customers to your brand. You have done what so many on this show fail to do, which is utilizing your opportunity to advertise to the world. You got on TV and presented your top-selling cookies, and there is no doubt that as a result your sales have gone up tremendously and will continue to as you have acquired loyal customers.

Next, instead of showing anger to the sharks for not investing in you as you left the show, you told the interviewer that you were not giving up and that you would continue to do what you have been doing for 26 years. Good attitude. It's so ridiculous when those seeking investments decide to bash the sharks on their way out. Besides for them burning a very valuable bridge, they are making a fool out of themselves on national television. No one is taking the side of the guy that doesn't get invested in. They're the ones leaving, not the sharks.

Now for the negatives.


You want $200,000 for 3% of your company?? Are you out of your mind?? Do the math. You can't go ask someone for such an investment in a company which is not even profitable, especially because you already have a debt of $800,000. With only receiving 3% equity, it would take years and years for them to even get close to making back their initial investments, let alone make profit on it. If you would have gone in and told them that you need their expertise and are willing to comply with the guidelines they set, and started at a much more reasonable percentage (let's say $200,000 for 49%), then maybe you would've had a chance. Very disappointing when people go on asking for such ridiculous deals that make no sense whatsoever. Imagine if you were the shark. Would you seriously even consider investing that kind of money for 3% of your cookie business?? Good answer.

My advice- stop going to fast for yourself. Don't open three new locations at once. Take it one step at a time, especially when you don't know what will be a hit or a miss. Focus on Indiana, pay off your debt, and then take it to the next level. It's a cookie business for crying out loud. You're not going to become a billionaire over night. Overall rating (1-10) on your performance in the Shark Tank: 5. And that's being generous.
Jeff Hopkins2 Comments